Design simple offers people understand instantly
Package outcomes, not hours. Name the problem, articulate the transformation, show proof, and outline boundaries. Include a success checklist and a quick off-ramp. Mira, a developer, replaced custom quotes with two clearly defined service levels and saw close rates jump. Simplicity reduces pre-sale meetings and aligns expectations. Add a short FAQ addressing timeline, communication, and revisions. Keep agreements one page, signed digitally, and stored in a consistent folder for easy retrieval and auditing.
Keep runway and cashflow visible
Use a basic spreadsheet to track income, fixed costs, taxes, and upcoming invoices. Forecast conservative, plan buffers, and pay yourself first. A writer friend color-codes months by runway weeks, avoiding panic decisions. Automate reminders for overdue invoices and offer clear payment options. Review the sheet every Friday, adjusting plans before surprises stack up. Seeing reality on one page creates calm, reveals pricing gaps, and nudges you toward higher-leverage, recurring revenue experiments.